Director, Product Marketing

Company: Jobber
Location: Boston
Posted on: October 23, 2024

Job Description:

Do you want to build the next marketing powerhouse?
Then Jobber might be for you! We're looking for aDirector, Product Marketingto join our Marketing department.
Jobber exists to help people in small businesses be successful. We work with small home service businesses, like your local plumbers, painters, and landscapers, to transform the way service is delivered through technology. With Jobber they can quote, schedule, invoice, and collect payments from their customers, while providing an easy and professional customer experience. Running a small business today isn't like it used to be-the way we consume and deliver service is changing rapidly, technology is evolving, and customers expect more. That's why we put the power and flexibility in their hands to run their businesses how, where, and when they want!
Our culture of transparency, inclusivity, collaboration, and innovation has been recognized by Great Place to Work, Canada's Most Admired Corporate Cultures, and more. Our employees likewise love the Jobber culture with 93% of employees recommending Jobber and 100% approving of our CEO (according to Glassdoor). Jobber has also been named on the Globe and Mail's Canada's Top Growing Companies list, and Deloitte Canada's Technology Fast 50, Enterprise Fast 15, and Technology Fast 500 lists.
The opportunity:
Jobber is doubling down on our market opportunity, and working fast to widen the gap in our leadership position. We are looking for a talented director to lead product marketing for Jobber's SaaS product portfolio. This role will partner with teams across the organization to help our customers realize fast value and to help our prospects feel what they're missing out on.
Reporting to our Senior Director, Product Marketing, this role sits in the center of strategy and execution, helping to define strengths and opportunities within our product GTM and driving for execution to meet those opportunities. This presents a unique, career defining opportunity to lead the adoption of SaaS in one of the largest remaining B2B markets, partner with some of the best-of-the best in the space, and to help small businesses succeed while you're doing it.
In this role, you'll have the opportunity to:

• 
  
• Lead and empower a team of product marketers focused on our SaaS products, including Jobber's core product suite and marketing software tools
  
• Lead qualitative and quantitative research with customers, prospects and partners in the ecosystem to identify current, evolving and new pain points, and partnering with Senior Leadership to strategize on how/if we should evolve them. (where do we play, and how do we win?)
  
• Partner with Product Management and Finance to identify new potential products and features and the potential associated ROI to help define roadmap
  
• Partner with Product Management to define product strategy, roadmap and launches (from ideation through adoption)
  
• Define and drive GTM strategy, process and drive execution for new launches, inclusive of marketing, sales, success and partnerships. Partner with product and engineering to align the release process to our launch strategies to drive the highest likelihood of success. This is inclusive of KPIs and shared goals tied to those KPIs.
  
• Partner with the Pricing Team within Product Marketing to recommend pricing, packaging and promotional strategy
  
• Drive cross-functional initiatives with executive exposure that will help shape the future of who Jobber is
  
• Drive the creation of content, marketing assets, and sales enablement materials with the help of other Jobber teams that pull the adoption of time-saving software forward in the home services industry
  
• Refine and champion Jobber's product positioning, messaging, and customer-centric narratives by deeply understanding market needs, customer pain points, and competitive landscapes.
  
• Key Partnerships: Product Management, Sales, Success, Strategy, Marketing, Partnerships
  
  What you'll need to be successful:
  
  • 
    
  • 10+ years of experience in product marketing
    
  • 3+ years leadership experience in high-growth SaaS companies
    
  • Experience in and a love for coaching product marketing managers
    
  • A passion for winning through your success, and the success of your teams and your peers
    
  • Experience in tech SMB marketing a strong plus (a passion for helping the underdog win is essential in all we do)
    
  • Strong opinions, loosely held
    
  • Ability to lead, motivate, influence, manage and navigate complex organizations with multiple cross functional stakeholders
    
  • Best-in-class at positioning and messaging - and a desire to educate owned and influenced teams on how to bring it to life within their mediums
    
  • A high standard of excellence and an ability to coach teams (influenced and owned) to meet that standard of excellence
    
  • A bias to action and confidence in making informed decisions
    
  • Contagious pride for the launches you bring to market
    
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Keywords: Jobber, Somerville , Director, Product Marketing, Advertising , Boston, Massachusetts