Vice President, Revenue Operations
Company: Tbwa Chiat/Day Inc
Location: Boston
Posted on: November 8, 2024
Job Description:
As the VP of Revenue Operations, you will report to CFO and play
a key role in aligning Processes, Systems, Analytics and
Enablement, across all of our Revenue Teams (Marketing, Sales, CS)
and product lines. This role requires a deep "leader-doer"
expertise, combining exceptional strategic thinking and operational
excellence as we continue to build the function internally.The VP
of Revenue Operations has a multidisciplinary skill-set as it
relates to people, management, organization and development and
owns the productivity and efficiency of the entire Revenue Teams,
partnering with leadership to reduce friction in the selling and
growth process. This role also works cross-functionally to manage &
refine our CR/Tech ecosystem & data strategy, working
cross-functionally to design processes aimed at increasing the
efficiency of handoffs between our internal teams, in an effort to
optimize the customer experience to fuel optimal revenue growth.You
will own and support across 4 critical functions of revenue
operations: Strategic Planning, Process Improvements, Data &
Insights, Systems & Tools:
- Data & Insights: revenue analytics, full funnel reporting,
executive reporting, field performance management, etc.Your
responsibilities:
- Build the Revenue Operations roadmap (critical priorities and
deliverables), ensuring it fully aligns and supports the wider
company initiatives
- Manage functions essential to increase sales force productivity
- territory planning, reporting, quota setting and management,
sales process optimization and sales program
- Support the marketing, sales and CS teams with process
improvement, enablement, reporting, and analytics relevant to their
specific charters; and ensure all processes support our product
strategy and deliver ideal customer experience.
- Focus on quantitative and qualitative analysis to identify
actionable insights, measure progress, and impact to recommend
necessary ongoing enhancements
- Responsible for deploying programs and initiatives that enable
customer-facing teams to execute the core-aspects of their jobs
more effectively, especially as it relates to selling and revenue
performance
- Fosters an environment of continuous process improvement and
prioritizes investments in enabling technologies in support of
sales organization productivity.
- In partnership with the relevant team members, manage our CRM
and related systems (revops tech stack) implementation,
administration and roadmap, focusing on successful integration
across teams and customer facing business units;
- Develop innovative processes and shortcuts within our tools to
encourage adoption, reduce redundant steps, validate & ensure
proper flow of data, and streamline handoffs between
- Reduce friction and roadblocks in CRM for sales/CS teams;
- Partner with Marketing, Sales and Customer Success to guide
efforts in database cleansing, data enrichment, and CRM
efficiency.
- Manage key aspects for sales training and enablement of all
existing and new
- Evaluate performance and effectiveness of sales efforts with an
emphasis on ROI attribution, quota attainment, TAM analysis,
forecasting, and actionable metrics
- Enable and maintain reporting on all KPIs for sales and
customer success, for review in weekly staff meetings;
- Assist the sales leadership team with pipeline and opportunity
policy adherence, tied back to KPIs;
- Partner with Finance to create and maintain "single source of
truth" dashboards and support ad hoc analysis efforts for sales and
leadership teams
- Ensure all necessary reporting is available and actionable,
consistent with the needs outlined by marketing, customer success,
and sales.Your profile:
- 10+ years' experience in Sales Operations, Revenue Operations
or GTM management
- Experience creating and implementing successful sales
process/methodology/sales playbook initiatives, with demonstrated
knowledge of best practices.
- Strong aptitude and experience using CRM to measure and drive
performance and reporting (CRM Admin certification is a plus).
- Measurable experience with having a positive impact on business
outcomes - win rate, quota attainment,
- Experience in executing change management initiatives with
established approaches, using data-driven insights to improve sales
productivity and performance, including owning the analysis,
defining key objectives, and problem solving cross-functionally to
achieve short and long term results;
- Pursues win-win solutions with persistence, compromise, and
respect
- Work collaboratively across functions, channels, and categories
to align priorities, optimize resources and drive effective
execution for growth.
- Evaluate business trends, buyer insights and competitive
activity using customer consumption and other available data to
inform growth avenues.
- Collaborative approach to establish strong relationships with
HQ's cross-functional teams to ensure success of initiatives and
desired outcomes. These relationships depend on mutual trust and
integrity in order to achieve expected results.
- Exceptional time management and prioritization skills with the
ability to streamline processes to execute projects and deliver
results faster.
- Agile innovator that thrives on change with demonstrated
ability to identify opportunities for, and deliver results on,
sales process automation resulting in increased sales
productivity
- Strong communications and influencing skills - able to manage
up or down in the organization
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Keywords: Tbwa Chiat/Day Inc, Somerville , Vice President, Revenue Operations, Executive , Boston, Massachusetts
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